Advertise Series 6 November 29, 2020wefru 0 Created on November 29, 2020 By wefruAdvertise Serie 6CHECK YOUR BROAD SKILLS 1 / 10Q51. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships. Advertising Public relations Sales promotion Direct marketing 2 / 10Q52. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: Setting advertising objectives. Setting the advertising budget. Setting procedures for an advertising culture audit Developing advertising strategy. 3 / 10Q53. When Avis positioned itself against market-leading Hertz by claiming, "We're Number two, so we try harder," it was using which of the following forms of advertising? Informative advertising Psychological advertising Reminder advertising Comparative advertising 4 / 10Q54. The word advertising is means turning of ______________ to something. Desire Attraction Attention Interest 5 / 10Q55. An appeal is the ______________ of an advertisement Theme Image Color Information 6 / 10Q56. The series of action to attain media objectives is ______________ Media planning Media strategy Media selection Media buying 7 / 10Q57. The ads which are beyond the consciousness of the audience are______________ Subliminal Obscene Misleading Appealing 8 / 10Q58. Merchandise allowance is a ______________ technique Consumer promotion Trade promotion Sales force promotion Media promotion 9 / 10Q59. The space and time for advertisement are bought from ______________ Advertising agency Media Customer Manufacturer 10 / 10Q60. Advertising is subject to ______________ Social norms Group norms Company norms None of these Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz
