Management Series 11 November 29, 2020wefru 0 Created on November 29, 2020 By wefrumanagement series 11TEST YOUR SKILLS BROADLY 1 / 10101. Brand _________ is a customer's personal opinion about a brand. Judgment Image Identity Personality 2 / 10102. Brand assets include: The name of the brand Reputation, relevance, and loyalty Less quality complaints All of the given options 3 / 10103. Brand awareness consists of brand recognition and brand _________. Growth Recall Presence Identity 4 / 10104. Brand element is also known as _________. Awareness Recall Identity Image 5 / 10105. Brand feelings are customers' emotional responses and _________ with respect to the brand. Actions Interaction Reactions All of the above 6 / 10106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public. Brand value Brand image Advertising Brand personality 7 / 10107. With the effort of team of professionals in a company, produce end product which isrelated to the _________ Brand creation Idea creation Brand management Marketing management 8 / 10108. Brand knowledge refers to brand _________. Awareness Recall Personality Persona 9 / 10109. Brand management came into being for which of the following reasons: Companies wanted to differentiate their products and highlight distinctions in a competitive environment. It suited production and operations personnel It supplemented financial management practices Companies wanted to achieve scale economies. 10 / 10110. Brand personality is a set of _________ characteristics associated with the brand. Human Computer Product Artificial Intelligence Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz
