Advertise Series 10

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Advertise Serie 10


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Q91. Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?

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Q92. For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:

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Q93. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

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Q94. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?

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Q95. The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?

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96. Which of the following strategies is usually followed by b2b companies with respect to promotion strategy?

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Q97. Building selective demand is the objective of which type of advertising?

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Q98. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:

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Q99. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

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Q100. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:

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