Advertise Series 10 November 29, 2020wefru 0 Created on November 29, 2020 By wefru Advertise Serie 10 CHECK YOUR BROAD SKILLS 1 / 10 Q91. Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information? advertising public relations direct marketing direct marketing 2 / 10 Q92. For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to: product differentiation. other elements of the promotion mix no manipulative variables. a move away from promotion. 3 / 10 Q93. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT: the higher expense of Web advertising versus traditional advertising. the Internet doesn't build mass brand awareness. the Internet doesn't build mass brand awareness. difficulty in achieving advertising-like solutions on the Web 4 / 10 Q94. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms? advertising personal selling public relations sales promotion 5 / 10 Q95. The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following? advertising personal selling public relations sales promotion 6 / 10 96. Which of the following strategies is usually followed by b2b companies with respect to promotion strategy? Push strategy Pull strategy Blocking strategy Integrated strategy 7 / 10 Q97. Building selective demand is the objective of which type of advertising? Informative advertising Persuasive advertising Reminder advertising Demand-driven advertising 8 / 10 Q98. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT: Media fragmentation The development of the internet. Soaring media costs More focused target marketing strategies 9 / 10 Q99. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: Meaningful. Distinctive. Believable. Remembered. 10 / 10 Q100. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT: The fashionability of the media. The media habits of target consumers. The nature of the product. The type of message to be used. Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz