Advertise Series 12

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Advertise Serie 12

CHECK YOUR BROAD SKILLS

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Q111. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

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Q112. The first step in developing an advertising program should be to:

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Q113. Keeping consumers thinking about the product is the objective for which type of advertising ?

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Q114. An ad to persuade customers to buy a Product is known as ______________

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Q114. An ad to persuade customers to buy a Product is known as ______________

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Q115. ______________ appeal relates to psychological need of a person

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Q116. Exposure of an ad to sample jury of prospective buyers is

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Q117. Communication activities which provide incentives to customer is known as

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Q118. The central theme of media planning is ______________

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Q119. The message designed to motivate customers to purchase is known as

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Q120. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

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