Advertise Series 13

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Advertise Serie 13


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Q121. ______________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

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Q122. Two major factors are changing the face of today's communications. One of these factors is the fact that:

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Q123. IMC, as presented in the text and in context with promotion, stands for:

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Q124. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

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Q125. Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?

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Q126. A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand If the strategy is successful, consumer demand will move the product through the channel.

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Q127. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

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Q128. One of the arguments that supports the competitive-parity method for budgeting promotions is that:

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Q129. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

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Q130. The first thing a reader notices in a printed advertising is the:

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