Advertise Series 14

Q131. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media?

Q132. ______________ is short-term incentives to encourage purchase or sales of a product or service.

Q133. Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product?

Q135. Despite its potential strengths, public relations is often described as as:

Q136. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Q137. The personal presentation by the firm's sales force for the purpose of making sales and building customer relationships is called:

Q138. For many years mass-media advertising was king among promotion variables. today, this form of advertising appears to be giving way to:

Q139. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

Q140. No matter which form of direct marketing might be used by a promotional manager, All of the forms have several characteristics in common. Which of the following WOULD NOT be among those characteristics?