Advertise Series 15

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Created on By wefru

Advertise Series 15

CHECK YOUR BROAD SKILLS

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Q141. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?

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Q142. ______________ is used heavily when introducing a new product category

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Q143. Advertising aims at ______________

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Q144. The inner urge that prompts a person to buy a product is known as ______________

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Q145. Evaluation of an ad before it is transmitted to the audience is known as ______________

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Q146. Promotions that are aimed at intermediary in the distribution channel are known as

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Q148. Advertisement that uses the fame of popular person is known as

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Q149. The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

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Q149. The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.

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Q150. Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.

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