Advertise Series 2

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Created on By wefru

Advertise Series 2

CHECK YOUR BROAD SKILLS

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Q11. By definition, _______________ simply means that consumers come in contact with the marketer's message.

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Q12. Which one of the following is the greatest obstacle to implementing integrated marketing communications?

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Q13. According to the HEM, consumer behavior is seen as ______________________

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Q14. The first step of the objective-and-task method is ____________________

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Q15. Which value is derived from the need for variety and achieving an exciting life?

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Q16. A good copy-testing system needs to provide measurements that are __________________

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Q17. The concept of effective reach states that fewer exposures to advertisements are required _________________________

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Q18. Laddering is a marketing research technique that has been developed to identify links between ___________________________

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Q19. Which of the following is NOT a problem with television advertising?

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Q20. The premise underlying geodemographic targeting is that people who _____________________ also share demographic and lifestyle similarities.

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