Advertise Series 6

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Advertise Serie 6

CHECK YOUR BROAD SKILLS

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Q51. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

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Q52. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

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Q53. When Avis positioned itself against market-leading Hertz by claiming, "We're Number two, so we try harder," it was using which of the following forms of advertising?

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Q54. The word advertising is means turning of ______________ to something.

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Q55. An appeal is the ______________ of an advertisement

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Q56. The series of action to attain media objectives is ______________

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Q57. The ads which are beyond the consciousness of the audience are______________

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Q58. Merchandise allowance is a ______________ technique

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Q59. The space and time for advertisement are bought from ______________

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Q60. Advertising is subject to ______________

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