Advertise Series 7

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Created on By wefru

Advertise Serie 7


1 / 10

Q61. If a company wants to build a good "corporate image," it will probably use which of the following marketing communications mix tools?

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Q62. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

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Q63. ______________ fragmentation has resulted in media fragmentation.

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Q64. ______________ is the concept under which a company carefully integrates and coordinates its many communications channels to deliver a clear, consistent, and compelling message about the organization and its products.

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Q65. The communications process should start with:

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Q66. The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?

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Q67. A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

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Q68. Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT:

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Q69. If Sony tries to convince consumers that its brand of computer disks is the best quality for the money, it is using which of the following forms of advertising?

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Q70. The most logical budget setting method is found in the list below. Which is it?

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