Advertise Series 9

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Advertise Serie 9


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Q81. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

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Q82. The promotional tool that marketers tend to underuse or use only as an afterthought Is best described as being which of the following?

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Q83. A specific communication task to be accomplished with a specific target audience During a specific period of time is called an:

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Q84. After determining its advertising objectives, a company next sets its ______________ for each product.

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Q85. The sense of attraction created by an ad is known as ______________

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Q86. ______________ fill the communication gap between manufactures and consumers

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Q87. If a company gives false message to the customers, it is known as______________

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Q88. The inner urge that prompts a person to buy a product is known as

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Q89. Ads which are below the entry of conscious mind is known as ______________

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Q90. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

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