Advertise Series 9 November 29, 2020wefru 0 Created on November 29, 2020 By wefru Advertise Serie 9 CHECK YOUR BROAD SKILLS 1 / 10 Q81. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? Advertising Personal selling Public relations Sales promotion 2 / 10 Q82. The promotional tool that marketers tend to underuse or use only as an afterthought Is best described as being which of the following? Advertising Personal selling Public relations Sales promotion 3 / 10 Q83. A specific communication task to be accomplished with a specific target audience During a specific period of time is called an: Advertising campaign. Advertising objective. Advertising criterion. Advertising evaluation. 4 / 10 Q84. After determining its advertising objectives, a company next sets its ______________ for each product. Advertising strategy Advertising budget Advertising goals Advertising format 5 / 10 Q85. The sense of attraction created by an ad is known as ______________ Attraction Appeal Entertainment Ad copy 6 / 10 Q86. ______________ fill the communication gap between manufactures and consumers Advertising media Information Message Advertiser 7 / 10 Q87. If a company gives false message to the customers, it is known as______________ Deception Subliminal ads Obscene ads Cheating 8 / 10 Q88. The inner urge that prompts a person to buy a product is known as Buying motive Inspiration Influence Desire 9 / 10 Q89. Ads which are below the entry of conscious mind is known as ______________ Deceptive Free Subliminal ads Local 10 / 10 Q90. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? advertising public relations direct marketing sales promotion Your score is The average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz