Management Series 1

1. _________ is a mode of direct marketing owes to well structured communications in the form of catalogs.

2. _________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.

3. _________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

4. _________ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.

5. _________ of ad means how many times you should expose your target customers to your message.

6. _________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

7. _________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

8. _________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.

9. A brand based organization provides which of the following benefits?

10. Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.