Management Series 10

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management series 10


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91. Advertising _________ is capable to attract consumers only if it is based on their needs.


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92. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.


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93. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:


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94. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?


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95. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it's:


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96. An effective advertising campaign:


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97. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):


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98. At the center of a brand's characteristics is the following:


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99. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.


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100. Benefits of having different brands include all of the following except:


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