Management Series 10 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 10 TEST YOUR SKILLS BROADLY 1 / 10 91. Advertising _________ is capable to attract consumers only if it is based on their needs. Reach Copy Frequency Media 2 / 10 92. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television. traditional non - traditional social new 3 / 10 93. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT: Vision statements are never presented with an organization's mission statement Vision statements are often combined with the mission statement Vision statements are often designed to be memorable, one-line statements Vision statements reflect an organization's strategic intent 4 / 10 94. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented? Line extension Multibrand Brand extension Rebranding 5 / 10 95. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it's: Customer service Consistent performance Price value relationship Accessibility 6 / 10 96. An effective advertising campaign: Revolves around a strong single idea Should appeal to self interest of customer Must not wander off All of the given options 7 / 10 97. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n): idea demand product. service. 8 / 10 98. At the center of a brand's characteristics is the following: Identity Image Value none 9 / 10 99. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning. Market challenger Market Leader Market Follower Market Nicher 10 / 10 100. Benefits of having different brands include all of the following except: Quickly respond to retailers' need Effectively compete in market Save the actual brand image Fill all the gaps in market Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz