Management Series 11

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management series 11

TEST YOUR SKILLS BROADLY

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101. Brand _________ is a customer's personal opinion about a brand.

 

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102. Brand assets include:

 

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103. Brand awareness consists of brand recognition and brand _________.

 

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104. Brand element is also known as _________.

 

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105. Brand feelings are customers' emotional responses and _________ with respect to the brand.

 

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106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

 

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107. With the effort of team of professionals in a company, produce end product which isrelated to the _________

 

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108. Brand knowledge refers to brand _________.

 

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109. Brand management came into being for which of the following reasons:

 

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110. Brand personality is a set of _________ characteristics associated with the brand.

 

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