Management Series 12

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Created on By 52fd849a905aedf0249df9e69d61b55a?s=32&d=mm&r=gwefru

management series 12

TEST YOUR SKILLS BROADLY

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110. Brand personality is a set of _________ characteristics associated with the brand.

 

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111. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.

 

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112. Brand which is result of extension in brand or sub-brand is classified as

 

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113. Branding strategy is also called

 

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114. Brands are born out of the following strategies:

 

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115. Brands are diversified because:

 

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116. Brands like to stay contemporary because of:

 

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117. Building brand equity through leveraging secondary brand associations is an _________ approach.

 

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118. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

 

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119. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of:

 

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120. Buying goods and services for further processing or for use in the production process refers to which of the following markets?

 

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