Management Series 12 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 12 TEST YOUR SKILLS BROADLY 1 / 11 110. Brand personality is a set of _________ characteristics associated with the brand. Human Computer Product Artificial Intelligence 2 / 11 111. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________. Growth Activity Judgment Creativity 3 / 11 112. Brand which is result of extension in brand or sub-brand is classified as brand extension sub-brand parent brand product extension 4 / 11 113. Branding strategy is also called brand architecture branding rate brand earnings brand responsiveness 5 / 11 114. Brands are born out of the following strategies: Segmentation and differentiation strategies Promotion strategies Good purchasing and supply chain strategies All of the given options 6 / 11 115. Brands are diversified because: It is essential for brand survival Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present. Cost-cutting is possible by advertising products with the same brand name All of the given options 7 / 11 116. Brands like to stay contemporary because of: Others do it Staying attractive Upholding the contract None of the given options 8 / 11 117. Building brand equity through leveraging secondary brand associations is an _________ approach. Direct Special Procured Indirect 9 / 11 118. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of: Marketing Finance Production Promotion 10 / 11 119. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of: Marketing Finance Production Visual display 11 / 11 120. Buying goods and services for further processing or for use in the production process refers to which of the following markets? Consumer markets Government markets Business markets International markets Your score is The average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz