Management Series 13

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management series 13

TEST YOUR SKILLS BROADLY

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121. Careful brand management look for to build product or services related to the

 

2 / 10

122. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

 

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123. Clarity about dimensions of brands means the clarity in

 

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124. While defining the industry during the analysis, brand managers must consider

 

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125. Clearness regarding proportions of brands is clarity in

 

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126. Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

 

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127. Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

 

 

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128. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

 

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129. Continuously renewing the difference makes your product _________

 

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130. Continuously renewing the difference makes your product _________.

 

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