Management Series 14

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management series 14

TEST YOUR SKILLS BROADLY

1 / 10

131. Creating and securing a brand name in the physical world requires extensive marketing. _________.

 

2 / 10

132. Critical success factors for a firm include:

 

3 / 10

133. Customers'_________ have become the order of the day.

 

4 / 10

134. Cyber consumers are not _________.

 

5 / 10

135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of

 

6 / 10

136. Demographics in media planning deal with

 

7 / 10

137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

 

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138. Digital technology is changing the way _________ relate to products and markets.

 

9 / 10

139. Diversification is best described as which of the following?

 

 

10 / 10

140. e-Tailing will have to co-exist with _________ retailing.

 

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