Management Series 14 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 14 TEST YOUR SKILLS BROADLY 1 / 10 131. Creating and securing a brand name in the physical world requires extensive marketing. _________. Research strategy effort media 2 / 10 132. Critical success factors for a firm include: Changing lifestyles and attitudes Low-cost production efficiency Both of the given options None of the given options 3 / 10 133. Customers'_________ have become the order of the day. endorsement information awareness knowledge 4 / 10 134. Cyber consumers are not _________. active passive homogeneous heterogeneous 5 / 10 135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of Sales promotion Direct marketing Publicity Personal selling 6 / 10 136. Demographics in media planning deal with The study of populations The psychology of the consumer The study of media channel The study of product 7 / 10 137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context. geographic natural confined cultural 8 / 10 138. Digital technology is changing the way _________ relate to products and markets. manufactures consumer delears industry 9 / 10 139. Diversification is best described as which of the following? Existing products in new markets Existing products in existing markets New products for new markets New products for existing markets 10 / 10 140. e-Tailing will have to co-exist with _________ retailing. e-Commerce traditional mobile integrated Your score is The average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz