Management Series 15 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 15 TEST YOUR SKILLS BROADLY 1 / 10 141. Factors affecting the choice of distribution channel include Customer value Sales revenues Both of the given options None of the given options 2 / 10 142. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it? Customers Competitors General Managers Brand owners 3 / 10 143. Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits. Customer values Brand values Organizational goals Brand associations 4 / 10 144. Which one of the following is the best example of implicit promise? Personal computer Furniture Green tea Crockery 5 / 10 145. For communication to be effective it should be: Repetitive Reinforcing Both of the given options None of the given options 6 / 10 146. Good _________ offers various benefits to the brand and the company. Communication Variety Positioning Placement 7 / 10 147. Gross impressions means The percentage of the target audience exposed to a message All possible exposures to a given medium at a given time Both a and b above The standard for a communication message to have an impact on the consumer 8 / 10 148. he controllable variables a company puts together to satisfy a target group is called the _________. Marketing strategy Marketing mix Strategic planning Marketingconcept 9 / 10 149. Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value. undermining competitive competencies building customer loyalty milking the market for product desires renewing a customer base 10 / 10 150. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities. Marketing Commercial Social Promotion Your score isThe average score is 0% LinkedIn Facebook VKontakte 0% Restart quiz