Management Series 15

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management series 15

TEST YOUR SKILLS BROADLY

1 / 10

141. Factors affecting the choice of distribution channel include

 

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142. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

 

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143. Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

 

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144. Which one of the following is the best example of implicit promise?

 

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145. For communication to be effective it should be:

 

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146. Good _________ offers various benefits to the brand and the company.

 

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147. Gross impressions means

 

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148. he controllable variables a company puts together to satisfy a target group is called the _________.

 

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149. Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

 

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150. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

 

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