Management Series 2

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Created on By wefru

Management Series 2

TEST YOUR SKILLS BRODLY

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11. An effective advertising campaign:

 

2 / 10

12. Brand assets include:

 

3 / 10

13. Brand picture is based on which one of the following?

 

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14. Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

 

5 / 10

15. Duration of _________ should be short and should not be repeated too often.

 

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16. If a company introducing a new brand under the source brand or endorsing brand strategy to gain the benefits of brand power, you again are in a position to charge a _________.

 

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17. Marketers need to position their brands clearly in target customers' minds. The strongest brands go beyond attributes or benefit positioning. They are positioned on the basis of whichof the following?

 

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18. Mostly, the major source of power throughout the distribution channel is:

 

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19. PIA runs a series of television commercials that show its staff going out of their way to help customers. An important secondary audience for these ads is:

 

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20. The brand stature construct is equivalent to:

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