Management Series 4 November 29, 2020wefru 0 Created on November 28, 2020 By wefru Management Series 4 TEST YOUR SKILLS BRODLY 1 / 10 31. _________ are incurred by brands because of failures and questionable businesspractices that may increase costs and liabilities Brand assets Brand liabilities Brand equities Market failures 2 / 10 32. _________ are musical messages written around a brand. Logos Symbols Jingles Tag lines 3 / 10 33. _________ are short phrases that communicate descriptive or persuasive information about a brand. Punch lines Tag lines Messages Slogans 4 / 10 34. _________ branding is a type of co-branding. Ingredient Product Service Personality 5 / 10 35. _________ buy products & _________ use product consumer & customers buyers & sellers buyers & customers customers & consumer 6 / 10 36. _________ customers can themselves become publishers, choosing to share what they have received with their social networks. Publish - subscribe Instant sharing Multi - model viewing Mobile invertising 7 / 10 37. _________ defines what the the brand thinks about the consumer, as per the consumer Brand attitude Brand positioning Brand relationship Brand manage 8 / 10 38. _________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online. Madison media Mudra Max Dentsu India JWT India 9 / 10 39. _________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. Demographic Psychographic Socio-economic Infographics 10 / 10 40. _________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. Demographics Psychographics Socio-economic Infographics Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz