Management Series 4

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Created on By wefru

Management Series 4

TEST YOUR SKILLS BRODLY

1 / 10

31. _________ are incurred by brands because of failures and questionable businesspractices that may increase costs and liabilities

 

2 / 10

32. _________ are musical messages written around a brand.

 

3 / 10

33. _________ are short phrases that communicate descriptive or persuasive information about a brand.

 

4 / 10

34. _________ branding is a type of co-branding.

 

5 / 10

35. _________ buy products & _________ use product

 

6 / 10

36. _________ customers can themselves become publishers, choosing to share what they have received with their social networks.

 

7 / 10

37. _________ defines what the the brand thinks about the consumer, as per the consumer

 

8 / 10

38. _________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

 

9 / 10

39. _________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

10 / 10

40. _________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

 

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