Management Series 5

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Management Series 5

TEST YOUR SKILLS BRODLY

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41. _________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale

 

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42. _________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

 

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43. _________ is the single factor that best indicates social class

 

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44. _________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

 

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45. _________ markets are made up of members of the distribution chain

 

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46. _________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

 

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47. _________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.

 

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48. _________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

 

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49. _________ refers to a brands objective attributes in relation to other brands

 

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50. _________ refers to the information a consumer has stored in their memory about a product or service.

 

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