Management Series 6

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management series 6

TEST YOUR SKILLS BROADLY

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51. _________ technology is changing the way consumers relate to products and markets.

 

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52. _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

 

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53. _________is now a significant part of every global corporations marketing arsenal.

 

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54. _________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers

 

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55. 0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.

 

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56. 0 The image of brand is the _________ with customer.

 

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57. 1 To keep your brand into recognition, it is important to _________ according to an effective through plan.

 

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58. 2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.

 

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59. 3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and_________.

 

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60. 4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

 

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