Management Series 7 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 7 TEST YOUR SKILLS BROADLY 1 / 10 61. 5 According to researches, the highest brand loyalty of customers is among: Coffee Shampoo Cigarette Tea 2 / 10 62. A _________ has to answer the questions like what would be the short of market if our brand is not there. Brand image Brand picture Brand manager Brand association 3 / 10 63. A _________ is a detailed version of the idea stated in meaningful consumer terms product concept product idea product feature product image 4 / 10 64. A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1) Logo Slogan Tag line none 5 / 10 65. A _________ is a group or set of things that have similar characteristics. Brand Category Product Service 6 / 10 66. A _________ is an elaborated version of the idea expressed in consumer terms new idea product concept product idea test brand 7 / 10 67. A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________ salesperson, customer politician, voter marketer, prospect celebrity, audience 8 / 10 68. A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization. Brand based Consumer based Marketing Competition based 9 / 10 69. A brand based organization provides which of the following benefits Clarity of role Commitment to brand growth A collective responsibility All of the given options 10 / 10 70. A brand-based model reveals the following: Why customers buy the brands they buy? What are the underlying motives for their purchasing brands of their preference? Why companies keep their brands contemporary? All of the given options Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz