Management Series 9

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management series 9

TEST YOUR SKILLS BROADLY

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81. A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.

 

 

2 / 10

82. A large amount of _________ advertising is for retailers, local businesses and for promotions.

 

3 / 10

83. A marketer need to understand that some general traits of a brand name are

 

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84. A mix of different communication tools has a better chance of achieving

 

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85. Word "brand" is frequently used as a

 

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86. A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an example of:

 

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87. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

 

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88. A sound mission and value statement must have all the attributes EXCEPT:

 

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89. According to Scot Davis, how many years are required to change the brand positioning?

 

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90. Achieving the right brand identity means creating brand _________ with customers.

 

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