Management Series 9 November 29, 2020wefru 0 Created on November 29, 2020 By wefru management series 9 TEST YOUR SKILLS BROADLY 1 / 10 81. A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed. Growth Profitability Branding Promotion 2 / 10 82. A large amount of _________ advertising is for retailers, local businesses and for promotions. news paper magazines radio television 3 / 10 83. A marketer need to understand that some general traits of a brand name are Easy to recognize Easy to pronounce Easy to memorize None of the above 4 / 10 84. A mix of different communication tools has a better chance of achieving Objectives Synergy Efficiency Effectiveness 5 / 10 85. Word "brand" is frequently used as a customers marketing advertising metonym 6 / 10 86. A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an example of: Explicit promise Implicit promise Positive promise Negative promise 7 / 10 87. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts? Selling Advertising Barter Marketing 8 / 10 88. A sound mission and value statement must have all the attributes EXCEPT: Memorable Pragmatic Lengthy Inspiring 9 / 10 89. According to Scot Davis, how many years are required to change the brand positioning? Two to five years Three to six years Two to six years Three to five years 10 / 10 90. Achieving the right brand identity means creating brand _________ with customers. Salience Resonance Awareness Loyalty Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz