Marketing Research Series- 1 November 30, 2020March 30, 2021wefru marketing research Quiz -1 Quiz On Marketing Research Series-1 0 Created on November 29, 2020 By wefru Marketing Series 1 TEST YOUR SKILLS BRODLY 1 / 10 Which form of data below can usually be obtained more quickly and at a lower cost than theothers? Primary Survey research Experimental research Secondary 2 / 10 2) Secondary data are ________. Collected mostly via surveys Expensive to obtain Never purchased from outside suppliers Not always very usable 3 / 10 3) Causal research is used to ________ Describe marketing problems or situations Gather preliminary information that will help define problems Find information at the outset in an unstructured way Test hypotheses about cause-and-effect relationships 4 / 10 4) Your colleague is confused about using the marketing research process, as he knows thatsomething is wrong but is not sure of the specific causes to investigate. He seems to be havingproblems with ________, which is often the hardest step to take. Selecting a research agency to help Defining the problem and research objectives Developing the research plan Determining a research approach 5 / 10 5. In the second step of the marketing research process, research objectives should be translatedinto specific ________. Financial amounts Marketing goals Results that justify the means Information needs 6 / 10 6) Secondary data consists of information ________. That already exists somewhere and was collected for another purpose Used by competitors That does not currently exist in an organized form That already exists somewhere and is outdated 7 / 10 7) Which form of data below can usually be obtained more quickly and at a lower cost than theothers? Survey research Syndicated Secondary Primary 8 / 10 8) Your assistant wants to use secondary data exclusively for the current research project. Youadvise him that the use of secondary data has some potential problems. Which of the following isnot one of them? It may not exist. It may not be current. It may not be useable. It is generally more expensive to obtain than primary data 9 / 10 9) Which method could a marketing researcher use to obtain information that people areunwilling or unable to provide? Focus groups Personal interviews Questionnaires Observational research 10 / 10 10) Survey research, though used to obtain many kinds of information in a variety of situations,is best suited for gathering ________ information. Personal Preference Exploratory Descriptive Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz