Marketing Research  Series- 1

marketing research Quiz -1

Quiz On Marketing Research  Series-1

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Created on By wefru

Marketing Series 1

TEST YOUR SKILLS BRODLY

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  1. Which form of data below can usually be obtained more quickly and at a lower cost than the
    others?

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2) Secondary data are ________.

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3) Causal research is used to ________

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4) Your colleague is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be having
problems with ________, which is often the hardest step to take.

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5. In the second step of the marketing research process, research objectives should be translated
into specific ________.

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6) Secondary data consists of information ________.

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7) Which form of data below can usually be obtained more quickly and at a lower cost than the
others?

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8) Your assistant wants to use secondary data exclusively for the current research project. You
advise him that the use of secondary data has some potential problems. Which of the following is
not one of them?

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9) Which method could a marketing researcher use to obtain information that people are
unwilling or unable to provide?

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10) Survey research, though used to obtain many kinds of information in a variety of situations,
is best suited for gathering ________ information.

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