Marketing Research Series- 10 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-10 0 Created on November 29, 2020 By wefru Marketing Series 10 TEST YOUR SKILLS BRODLY 1 / 10 91) In establishing the need for marketing research, which of the following would serve as agood decision rule for managers? Weighing the value derived from the marketing research with the cost of obtaining the marketing research information Ensuring that subordinates are in favor of conducting the marketing research Ensuring that competitors are using marketing research, therefore a company considering marketing research would not be at a competitive disadvantage none 2 / 10 92) Sometimes managers know that marketing research is not needed. In which of the followingcases would marketing research NOT be needed? Competitors have introduced a successful new product and it is too late to respond Brand managers wish to assess the profitability of different items in the product line and this information is available from the internal reports system. A competitor has introduced a new innovative distribution system none 3 / 10 93) Under which of the following conditions will marketing research likely have greater value tomanagement? When the research identifies changes that are occurring in the marketplace among consumers and/or competitors When the research clearly identifies the best alternatives to pursue When the research helps a company's brand establish a competitive advantage All of the above 4 / 10 94) Which of the following statements is true regarding the marketing research step "defining theproblem"? Defining the problem is the most important step in the marketing research process. Defining the problem should be undertaken only after the project has been approved by top management. Defining the problem is the third most important step in the research process. none 5 / 10 95) Problems stem from which two primary sources? Gaps between what is supposed to happen and what did happen and gaps between what did happen and what could have happened Gaps between what is supposed to happen and what did happen and gaps between what is supposed to happen and what happened in the past. Gaps between what is happening now and what happened prior to the present none 6 / 10 96) Which of the following is true regarding research objectives? Research objectives, when achieved, provide the information necessary to solve the problem. Researchobjectives, when obtained, will ensure the viability of the marketing research department. Research objectives, when achieved, will provide sufficient earnings to obtain a reasonablereturn on investment. none 7 / 10 97) Which of the following is true regarding research design? There are four categories of research design. There are three categories of research design. There are five categories of research design. There are eight categories of research design 8 / 10 98) Which of the following would be true regarding exploratory research? Exploratory research is highly structured. Exploratory research is very formal. Exploratory research determines causality. Exploratory research is both unstructured and informal 9 / 10 99) Interview is an example of which data?? Primary Secondary Both a and b None of the above 10 / 10 100) Main drawback of primary data is? Biasness sample design Research problem All of the above Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz