Marketing Research  Series- 10

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Quiz On Marketing Research  Series-10

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Created on By wefru

Marketing Series 10

TEST YOUR SKILLS BRODLY

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91) In establishing the need for marketing research, which of the following would serve as a
good decision rule for managers?

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92) Sometimes managers know that marketing research is not needed. In which of the following
cases would marketing research NOT be needed?

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93) Under which of the following conditions will marketing research likely have greater value to
management?

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94) Which of the following statements is true regarding the marketing research step "defining the
problem"?

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95) Problems stem from which two primary sources?

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96) Which of the following is true regarding research objectives?

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97) Which of the following is true regarding research design?

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98) Which of the following would be true regarding exploratory research?

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99) Interview is an example of which data??

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100) Main drawback of primary data is?

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