Marketing Research Series-12 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-12 0 Created on November 29, 2020 By wefru Marketing Series 12 TEST YOUR SKILLS BRODLY 1 / 10 111) Which of the following is true regarding the size of the sample? There is no such thing as having a sample that is too large. A sample size that is too large wastes research dollars; the sample size should be just You should strive to have a sample that is at least 50 percent of the size of the population. none 2 / 10 112) The existing company information is an example of which data?? Primary Secondary Both a and b None of the above 3 / 10 113) Which of the following statements is NOT true regarding information collected formarketers? Many managers lack information of the right kind. Most managers do not need more information. Most managers need better information. Managers have enough of the right information. 4 / 10 114) A marketing information system (MIS) consists of people and procedures to assessinformation needs, ________, and help decision makers analyze and use the information. Experiment to develop information Test market the information Develop the needed information Critique the needed information 5 / 10 115) A good MIS balances the information users would ________ against what they really________ and what is ________. Need; like; feasible Like; can afford; needed Like to have; need; feasible to offer Need; can afford; useful 6 / 10 116) Marketers must weigh carefully the costs of additional information against the ________resulting from it. organization benefits creativity ethical issues 7 / 10 117) Four common sources of internal data include the accounting department, operations, thesales force, and the ________. Owners Stockholders Marketing department Competition 8 / 10 118) Marketing information from which type of database usually can be accessed more quicklyand cheaply than other information sources? External LexisNexis Dun & Bradstreet's internal 9 / 10 119) ________ is the systematic collection and analysis of publicly available information aboutconsumers, competitors, and developments in the marketing environment. Marketing data Marketing intelligence Sales management Customer intelligence 10 / 10 120) Which of the following statements regarding marketing intelligence is true? The advantage of using competitive intelligence is negligible. All marketing intelligence is available for free. Marketing intelligence relies upon privately held information. Marketing intelligence relies upon publicly available information Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz