Marketing Research  Series-12

Quiz On Marketing Research  Series-12

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Created on By wefru

Marketing Series 12

TEST YOUR SKILLS BRODLY

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111) Which of the following is true regarding the size of the sample?

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112) The existing company information is an example of which data??

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113) Which of the following statements is NOT true regarding information collected for
marketers?

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114) A marketing information system (MIS) consists of people and procedures to assess
information needs, ________, and help decision makers analyze and use the information.

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115) A good MIS balances the information users would ________ against what they really
________ and what is ________.

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116) Marketers must weigh carefully the costs of additional information against the ________
resulting from it.

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117) Four common sources of internal data include the accounting department, operations, the
sales force, and the ________.

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118) Marketing information from which type of database usually can be accessed more quickly
and cheaply than other information sources?

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119) ________ is the systematic collection and analysis of publicly available information about
consumers, competitors, and developments in the marketing environment.

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120) Which of the following statements regarding marketing intelligence is true?

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