Marketing Research  Series-13

Quiz On Marketing Research  Series-13

Created on By wefru

Marketing Series 13


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121) Which of the following is NOT considered a source of marketing intelligence?

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122) Which of the following is NOT a potential source for marketing intelligence?

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123) Which of the following is an example of a free online database that a company could access
in order to develop marketing intelligence?

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124) ________ is the systematic design, collection, analysis, and reporting of data relevant to a
specific marketing situation facing an organization.

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125) What is the first step in the marketing research process?

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126) Which step in the four-step marketing research process has been left out of the following
list: defining the problems and research objectives, implementing the research plan, and
interpreting and reporting the findings?

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127) Causal research is used to ________.

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128) Managers often start with ________ research and later follow with ________ research.

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129) Your colleague is confused about using the marketing research process, as he knows that
something is wrong but is not sure of the specific causes to investigate. He seems to be having
problems with ________, which is often the hardest step to take.

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130) Through which of these sources of information is a competitor LEAST likely to reveal
intelligence information?

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