Marketing Research Series-13 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-13 0 Created on November 29, 2020 By wefru Marketing Series 13 TEST YOUR SKILLS BRODLY 1 / 10 121) Which of the following is NOT considered a source of marketing intelligence? Suppliers Resellers Key customers Causal research 2 / 10 122) Which of the following is NOT a potential source for marketing intelligence? Looking through competitors' garbage Purchasing competitors' products Monitoring competitors' sales Collecting primary data 3 / 10 123) Which of the following is an example of a free online database that a company could accessin order to develop marketing intelligence? LexisNexis ProQuest Dialog The U.S. Security and Exchange Commission's database 4 / 10 124) ________ is the systematic design, collection, analysis, and reporting of data relevant to aspecific marketing situation facing an organization. The marketing information system Marketing intelligence Marketing research Competitive intelligence 5 / 10 125) What is the first step in the marketing research process? Developing a marketing information system Defining the problem and research objectives Developing the research plan for collecting information Implementing the research plan 6 / 10 126) Which step in the four-step marketing research process has been left out of the followinglist: defining the problems and research objectives, implementing the research plan, andinterpreting and reporting the findings? Developing the research budget Choosing the research agency Choosing the research method Developing the research plan 7 / 10 127) Causal research is used to ________. Test hypotheses about cause-and-effect relationships Gather preliminary information that will help define problems Uncover information at the outset in an unstructured way Describe marketing problems or situations 8 / 10 128) Managers often start with ________ research and later follow with ________ research. Exploratory; causal Descriptive; causal Descriptive; exploratory Causal; descriptive 9 / 10 129) Your colleague is confused about using the marketing research process, as he knows thatsomething is wrong but is not sure of the specific causes to investigate. He seems to be havingproblems with ________, which is often the hardest step to take. Developing the research plan Determining a research approach Defining the problem and research objectives Selecting a research agency 10 / 10 130) Through which of these sources of information is a competitor LEAST likely to revealintelligence information? Trade show exhibits Web pages Press releases Internal marketing conferences Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz