Marketing Research  Series-14

Quiz On Marketing Research  Series-14

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Created on By wefru

Marketing Series 14

TEST YOUR SKILLS BRODLY

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131) To combat marketing intelligence efforts by competitors, Unilever Corporation is now
providing ________ to employees.

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132) The objective of ________ research is to gather preliminary information that will help
define the problem and suggest hypotheses.

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133) In the second step of the marketing research process, research objectives should be
translated into specific ________.

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134) Secondary data consists of information ________.

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135) Information collected from online databases is an example of ________ data.

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136) Your assistant wants to use secondary data exclusively for the current research project. You
advise him that the use of secondary data has some potential problems. Which of the following is
NOT one of them?

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137) Which method could a marketing researcher use to obtain information that people are
unwilling or unable to provide?

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138) Marketing research starts from

 

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139) Marketing research helps the firm acquire a better understanding of the consumer;

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140) The following supplied marketing information

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