Marketing Research Series-14 wefruQuiz On Marketing Research Series-14 0 Created on November 29, 2020 By wefruMarketing Series 14TEST YOUR SKILLS BRODLY 1 / 10131) To combat marketing intelligence efforts by competitors, Unilever Corporation is nowproviding ________ to employees. Competitive intelligence training Privacy blocks Protection Less information 2 / 10132) The objective of ________ research is to gather preliminary information that will helpdefine the problem and suggest hypotheses. Exploratory Descriptive Causal Primary 3 / 10133) In the second step of the marketing research process, research objectives should betranslated into specific ________. Marketing goals Information needs Dollar amounts Research methods 4 / 10134) Secondary data consists of information ________. That already exists somewhere but is outdated That does not currently exist in an organized form That already exists but was collected for a different purpose Used by competitors 5 / 10135) Information collected from online databases is an example of ________ data. Primary Secondary Observational Experimental 6 / 10136) Your assistant wants to use secondary data exclusively for the current research project. Youadvise him that the use of secondary data has some potential problems. Which of the following isNOT one of them? It may not exist. It may not be relevant. It is generally more expensive to obtain than primary data. It may not be current 7 / 10137) Which method could a marketing researcher use to obtain information that people areunwilling or unable to provide? Observational Survey Questionnaire Focus groups 8 / 10138) Marketing research starts from Product idea Consumer satisfaction Product design None of the above 9 / 10139) Marketing research helps the firm acquire a better understanding of the consumer; Their needs The competition The share of competitors All of the above 10 / 10140) The following supplied marketing information Management information system Marketing research Both (A) and (B) None of the above Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz Related
