Marketing Research  Series- 2

marketing research Quiz

Quiz On Marketing Research  Series-2

Created on By 52fd849a905aedf0249df9e69d61b55a?s=32&d=mm&r=gwefru

Marketing Series 2


1 / 10

11) Typically, customer information is buried deep in separate databases, plans, and records of
many different company functions and departments. To overcome such problems, which of the
following could you try?

2 / 10

12) Survey research is least likely to be conducted through which of the following?

3 / 10

13) Which of the following is not a disadvantage of telephone interviews.

4 / 10

14) Which form of marketing research is flexible, allows for explanation of difficult questions,
and lends itself to showing products and advertisements?

5 / 10

15) Which of the following is a disadvantage of online focus groups?

6 / 10

16) Mr. Ravi regularly conducts online marketing research at work. He has found that it has
several advantages over traditional methods. Which of these is not an advantage?

7 / 10

17) What are the two types of research data?

8 / 10

18) What is a major drawback of probability sampling?

9 / 10

19) The most common research instrument used is the

10 / 10

20) In marketing research, the ________ phase is generally the most expensive and most subject
to error.

Your score is

The average score is 0%


Leave a Reply

Your email address will not be published. Required fields are marked *