Marketing Research Series- 2 November 30, 2020March 30, 2021wefru marketing research Quiz Quiz On Marketing Research Series-2 0 Created on November 29, 2020 By wefru Marketing Series 2 TEST YOUR SKILLS BRODLY 1 / 10 11) Typically, customer information is buried deep in separate databases, plans, and records ofmany different company functions and departments. To overcome such problems, which of thefollowing could you try? Customer satisfaction measurement Synergetic meetings of the minds Customer relationship management More sophisticated software 2 / 10 12) Survey research is least likely to be conducted through which of the following? Observation Person-to-person interactions The telephone The Web 3 / 10 13) Which of the following is not a disadvantage of telephone interviews. Under time pressures, some interviewers might cheat. They are more expensive to conduct than mail questionnaires. Potential respondents may refuse to participate Interviewers tend to interpret answers similarly. 4 / 10 14) Which form of marketing research is flexible, allows for explanation of difficult questions,and lends itself to showing products and advertisements? Personal interviewing Ethnographic research Observational research Online interviewing 5 / 10 15) Which of the following is a disadvantage of online focus groups? Results take longer to tabulate and analyze. Participants must be in a central location. The format of focus groups can be varied. The Internet format can restrict respondents' expressiveness. 6 / 10 16) Mr. Ravi regularly conducts online marketing research at work. He has found that it hasseveral advantages over traditional methods. Which of these is not an advantage? Respondents cannot remain anonymous. It is more cost efficient. It is easy to control who responds to surveys. Report generation turnaround time is much quicker 7 / 10 17) What are the two types of research data? Qualitative and Quantitative. Predictive and quantitative. Primary and secondary Qualitative and predictive. 8 / 10 18) What is a major drawback of probability sampling? Takes too much time Sampling error cannot be measured Easiest population from which to obtain info is chosen Everyone has an equal chance of selection 9 / 10 19) The most common research instrument used is the Questionnaire Moderator Telephone interviewer Live interviewer 10 / 10 20) In marketing research, the ________ phase is generally the most expensive and most subjectto error. Interpreting and reporting the findings Exploratory research Data collection Planning Your score isThe average score is 0% LinkedIn Facebook VKontakte 0% Restart quiz