Marketing Research  Series- 2

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marketing research Quiz

Quiz On Marketing Research  Series-2

Created on By wefru

Marketing Series 2


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11) Typically, customer information is buried deep in separate databases, plans, and records of
many different company functions and departments. To overcome such problems, which of the
following could you try?

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12) Survey research is least likely to be conducted through which of the following?

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13) Which of the following is not a disadvantage of telephone interviews.

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14) Which form of marketing research is flexible, allows for explanation of difficult questions,
and lends itself to showing products and advertisements?

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15) Which of the following is a disadvantage of online focus groups?

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16) Mr. Ravi regularly conducts online marketing research at work. He has found that it has
several advantages over traditional methods. Which of these is not an advantage?

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17) What are the two types of research data?

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18) What is a major drawback of probability sampling?

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19) The most common research instrument used is the

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20) In marketing research, the ________ phase is generally the most expensive and most subject
to error.

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