Marketing Research Series- 3 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-3 0 Created on November 29, 2020 By wefru Marketing Series 3 TEST YOUR SKILLS BRODLY 1 / 10 21) Despite the data glut that marketing managers receive, they frequently complain thatthey lack ________. Enough information of the right kind Accurate and reliable information Quality information Valid information 2 / 10 22) The real value of a company's marketing research and information system lies in the _____ Amount of data it generates Efficiency with which it completes studies Variety of contact methods it uses Quality of customer insights it provides 3 / 10 23) What is the first step in the marketing research process? Developing a marketing information system Developing the research plan for collecting information Implementing the research plan Defining the problem and research objectives 4 / 10 24) In CRM, findings about customers discovered through ________ techniques often lead tomarketing opportunities. Data warehouse Customer loyalty management Customer relationship strategy Data mining 5 / 10 25) What source of marketing information provides ready access to research information, storedreports, shared work documents, contact information for employees and other stakeholders, andmore? Marketing intelligence An internal database The Internet An intranet 6 / 10 26) When managers use small convenience samples such as asking customers what they think orinviting a small group out to lunch to get reactions, they are using ________. Informal surveys Experiments Focus groups Observation 7 / 10 27) A common problem in international marketing research is the availability of ________. Primary data Research specialists Secondary data Consumers willing to answer surveys 8 / 10 28) Which type of research would be best suited for identifying which demographic groupsprefer diet soft drinks and why they have this preference? Exploratory research Descriptive research Experimental research Ethnographic research 9 / 10 29) As a small business consultant, you recommend to your clients that they use no-cost methodsof observation to gather market research. Which of the following are you not likely torecommend your clients do? Visit and socialize with competitors Observe vehicle and pedestrian traffic. Monitor competitors' advertising from local media Hire additional staff to observe extensively 10 / 10 30) Marketing intelligence is everyday information about developments in the marketingenvironment that assists marketers in their preparation of their plans and strategies. Thisinformation is obtained from a number of sources and includes which of the following? Competitor intelligence Trade journals. Customer feedback All of the above. Your score isThe average score is 0% LinkedIn Facebook VKontakte 0% Restart quiz