Marketing Research  Series- 3

Quiz On Marketing Research  Series-3

Created on By 52fd849a905aedf0249df9e69d61b55a?s=32&d=mm&r=gwefru

Marketing Series 3


1 / 10

21) Despite the data glut that marketing managers receive, they frequently complain that
they lack ________.

2 / 10

22) The real value of a company's marketing research and information system lies in the _____

3 / 10

23) What is the first step in the marketing research process?

4 / 10

24) In CRM, findings about customers discovered through ________ techniques often lead to
marketing opportunities.

5 / 10

25) What source of marketing information provides ready access to research information, stored
reports, shared work documents, contact information for employees and other stakeholders, and

6 / 10

26) When managers use small convenience samples such as asking customers what they think or
inviting a small group out to lunch to get reactions, they are using ________.

7 / 10

27) A common problem in international marketing research is the availability of ________.

8 / 10

28) Which type of research would be best suited for identifying which demographic groups
prefer diet soft drinks and why they have this preference?

9 / 10

29) As a small business consultant, you recommend to your clients that they use no-cost methods
of observation to gather market research. Which of the following are you not likely to
recommend your clients do?

10 / 10

30) Marketing intelligence is everyday information about developments in the marketing
environment that assists marketers in their preparation of their plans and strategies. This
information is obtained from a number of sources and includes which of the following?

Your score is

The average score is 0%


Leave a Reply

Your email address will not be published. Required fields are marked *