Marketing Research  Series- 4

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Quiz On Marketing Research  Series-4

 

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Created on By wefru

Marketing Series 4

TEST YOUR SKILLS BRODLY

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31) The marketing research process consists of four steps. Which of the following is not one of
these steps?

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32) What do many researchers encounter when conducting market research in foreign countries?

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33) Ravi just completed reading a marketing research report about the top 25 countries that
purchase German products. What might the report say about international research with these
countries?

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34) Behavioural targeting, the practice of ________, is being used by more and more companies.

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35) To consumers, research studies may appear to be little more than vehicles for ________.

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36) Qualitative research is exploratory research used to uncover consumer attitudes, motivations
and behavior. What techniques can be applied to obtain qualitative research?

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37) What are examples of techniques of obtaining qualitative data?

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38) What are four methods of continuous research?

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39) “what new product should be developed” is an example of …………??

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40) Sources of marketing information are categorized into two groups - what are they?

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