Marketing Research Series- 4 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-4 0 Created on November 29, 2020 By wefru Marketing Series 4 TEST YOUR SKILLS BRODLY 1 / 10 31) The marketing research process consists of four steps. Which of the following is not one ofthese steps? Evaluating the competitor strategies. Developing the research plan for collecting information Defining the problem and research objectives. none 2 / 10 32) What do many researchers encounter when conducting market research in foreign countries? Some cultures may not value marketing research. Some countries have poor mail services Some countries have few telephones, limiting access to respondents All of the above 3 / 10 33) Ravi just completed reading a marketing research report about the top 25 countries thatpurchase German products. What might the report say about international research with thesecountries? Despite the costs of international research, the costs of not doing it are higher. The costs are higher than the benefits. Interpretations of German quality are consistent among different countries. There is a lack of qualified research personnel. 4 / 10 34) Behavioural targeting, the practice of ________, is being used by more and more companies. Tracking customers' activities and rewarding customer loyalty Observing and interacting with consumers in their natural environments Managing customer relationships e) Tracking consumers' online movements and using this information to target ads to them Tracking consumers' online movements and using this information to target ads to them 5 / 10 35) To consumers, research studies may appear to be little more than vehicles for ________. Gathering names for resale Building company image Training future salespeople to work with people face-to-face Selling the sponsor's products 6 / 10 36) Qualitative research is exploratory research used to uncover consumer attitudes, motivationsand behavior. What techniques can be applied to obtain qualitative research? Elicitation interviews. One to one interviews. Focus groups. All of the above 7 / 10 37) What are examples of techniques of obtaining qualitative data? Survey research/questionnaires; focus groups; in-depth interviews; observational techniques; call centre feedback. Survey research/questionnaires; focus groups; in-depth interviews; observational techniques; experimentation. Video conferencing; focus groups; in-depth interviews; observational techniques. All of the above. 8 / 10 38) What are four methods of continuous research? Consumer panels; home audits; omnibus surveys; retail audits. Consumer panels; home audits; personal interviews; in-store video footage of consumer behaviour. Consumer panels; home audits; personal interviews; omnibus surveys Home audits; omnibus surveys; personal interviews; in-store video footage of consumer behaviour. 9 / 10 39) “what new product should be developed” is an example of …………?? Causal Exploratory Descriptive None of the above 10 / 10 40) Sources of marketing information are categorized into two groups - what are they? External sources; internal sources. Causal resources Macro environmental sources; micro environmental sources All of the above. Your score isThe average score is 0% LinkedIn Facebook VKontakte 0% Restart quiz