Marketing Research Series- 5 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-5 0 Created on November 29, 2020 By wefru Marketing Series 5 TEST YOUR SKILLS BRODLY 1 / 10 41) What are the criteria for evaluating secondary data sources? Source of data; who collects the data; method of data collection; construct of research. Source of data; who collects the data; method of data collection; construct of data. Relevance of data; who collects the data; method of data collection; who paid for the research. Relevance of data; who collects the data; method of data collection; evidence of careful work. 2 / 10 42) What are three popular methods for obtaining primary data? Experimentation; personal interview; Delphi technique. Survey; interviews; experimentation. Interviews and surveys; observation; experimentation Interviews and surveys; observation; Harrison methodology. 3 / 10 43) Marketing research is the function that links the ___________ to the marketer throughinformation---information used to identify and define marketing opportunities and problems; togenerate, refine and evaluate marketing actions; to monitor marketing performance; and toimprove understanding of the marketing process. Marketer, agent and retailer Demander, buyer and user Specifier, influencer and user Consumer, customer and public 4 / 10 44) The marketing information system (MIS) begins and ends with __________ Marketing managers Marketing intelligence Information technologies Consumers 5 / 10 45) As marketing managers and researchers define the problem and set research objectives, theyshould employ the following type(s) of research: __________ Exploratory research alone Exploratory, descriptive and causal research Descriptive research alone Causal research alone 6 / 10 46) What are secondary data? Information that has been collected for the specific purpose at hand Information that has already been collected and recorded for another purpose and is thus readily accessible Information based on second-rate research Information based solely on rumours 7 / 10 47) Small businesses and non-profit organisations on shoestring budgets nevertheless haveaccess to useful marketing information by __________ Collecting and evaluating secondary data, as well as observing and conducting their own surveys and experiments Relying exclusively on secondary data Conducting informal surveys none 8 / 10 48) International marketers may have difficulty finding useful secondary data in other countriesmainly because __________. Secondary data are difficult to translate Foreign consumers may be hostile to marketers Some countries lack reliable research services---if they provide such services at all Consumers tend to lie on surveys and in interviews, either deliberately or inadvertently 9 / 10 49) Which of the following represents major public policy and ethics issues in marketingresearch? Intrusion on and abuse of consumer privacy Representing database compilation and promotional pitches as 'pure' research Intrusion on consumer privacy and the misuse of research findings False claims and pushy sales representatives 10 / 10 50) What is the first stage of the marketing research process? Implement the research plan Collect and analyse the data Develop the research plan Define the research problem Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz