Marketing Research  Series- 5

Quiz On Marketing Research  Series-5

0
Created on By wefru

Marketing Series 5

TEST YOUR SKILLS BRODLY

1 / 10

41) What are the criteria for evaluating secondary data sources?

2 / 10

42) What are three popular methods for obtaining primary data?

3 / 10

43) Marketing research is the function that links the ___________ to the marketer through
information---information used to identify and define marketing opportunities and problems; to
generate, refine and evaluate marketing actions; to monitor marketing performance; and to
improve understanding of the marketing process.

4 / 10

44) The marketing information system (MIS) begins and ends with __________

5 / 10

45) As marketing managers and researchers define the problem and set research objectives, they
should employ the following type(s) of research: __________

6 / 10

46) What are secondary data?

7 / 10

47) Small businesses and non-profit organisations on shoestring budgets nevertheless have
access to useful marketing information by __________

8 / 10

48) International marketers may have difficulty finding useful secondary data in other countries
mainly because __________.

9 / 10

49) Which of the following represents major public policy and ethics issues in marketing
research?

10 / 10

50) What is the first stage of the marketing research process?

Your score is

The average score is 0%

0%

Leave a Reply