Marketing Research  Series- 7

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Quiz On Marketing Research  Series-7

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Created on By wefru

Marketing Series 7

TEST YOUR SKILLS BRODLY

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61) “How should a new product be distributed??” is an example of …………?

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62) “Will increase in the service staff be profitable?” Is an example of…………??

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63) A powerful tool use in longitudinal research with exactly same people, group or
organization across time periods is called…………..

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64) For primary data to be useful to marketers, it must be relevant, current, unbiased, and
________.

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65) . ………………… is the variation of the panel with data being collected from retail stores on
the product being stocked, shelf placed , sale and promotion , so on

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66) Multiple business locations, recourse , budget limitations is challenges for….

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67) The advertising is selecting slots for the advertising on the basis of which study?

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68) What is TRP?

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69) _____________ research is the gathering of primary data by watching people.

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70) Market research is function linking the consumer customer and public to market through

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