Marketing Research Series- 9 November 30, 2020December 28, 2020wefru Quiz On Marketing Research Series-9 0 Created on November 29, 2020 By wefru Marketing Series 9 TEST YOUR SKILLS BRODLY 1 / 10 81) …………… is snapshot of some aspect of the market environment Causal Exploratory Descriptive None of the above 2 / 10 82) Which of the following is advantages of stating of HYPOTHESIS ?? It forces researcher to think deeply and specifically about the possible outcome of study It simplifies the study None of the above All of the above 3 / 10 83) Customer Satisfaction is an example of which of research design? Qualitative Quantitative Causal None of the above 4 / 10 84) Alternative hypothesis is H0 Ha Which shows positive relationship between the variables B , C 5 / 10 85) Following are techniques of Qualitative Research ? Depth interview Focus group Projective technique All of the above 6 / 10 86) Data analysis in qualitative research as contrasted with qualitative research is generally Theoretical Deductive Applied Inductive 7 / 10 87) Which of the following is not general feature that characteristics most qualitative research? Inflexible design Holistic process Naturalistic inquiry Personal contact 8 / 10 88) Conclusion from qualitative research are: Less certain than from quantitative Of little practice use Seldom defensible Of descriptive value only 9 / 10 89) The first step in the marketing research process is: Defining the problem Gathering the budget necessary to conduct the research Establishing the need for marketing research Getting approval from top management to do research 10 / 10 90) Which of the following is true regarding the steps in the marketing research process? There is nothing sacred about the number of steps in the research process as proposed by your authors. A and C are true. A and B are true. none Your score is The average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz