Advertise Series 1 November 29, 2020wefru 0 Created on November 29, 2020 By wefru Advertise Series 1 CHECK YOUR BROAD SKILLS 1 / 10 Q1.Attitudes toward a brand result from a combination of __________________ attitude-formation processes. primary and secondary linear and non-linear associative and non-associative central- and peripheral-route 2 / 10 Q2. A strength of radio advertising is ________________ the ability to reach segmented audiences the ability to reach prospective customers on a personal and intimate level low cost per thousand All of the above 3 / 10 Q3. In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period. flighting dated plotted pulsing 4 / 10 Q4. Marketers can enhance the consumers' ability to access knowledge structures by ________________ using loud music using colorful ads employing verbal framing employing verbal framing 5 / 10 5. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ____________________ Sponsorship Advertising personal selling sales promotion 6 / 10 Q6. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need Functional Symbolic Biological Utilitarian 7 / 10 Q7. Which of the following is NOT a requirement for setting advertising objectives? Objectives must specify the amount of change. Objectives must be stated in terms of profits. Objectives must be realistic. Objectives must be internally consistent. 8 / 10 Q8. The ______________________ component of attitudes focuses on behavioral tendencies Affective Instrumental Conative Behavioral 9 / 10 Q9. The process of translating thought into a symbolic form is known as ___________________ Encoding Feedback Noise Decoding 10 / 10 Q10. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of _______________ exposure involuntary attention nonvoluntary attention voluntary attention Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz