Advertise Series 1

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Created on By wefru

Advertise Series 1

CHECK YOUR BROAD SKILLS

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Q1.Attitudes toward a brand result from a combination of __________________ attitude-formation processes.

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Q2. A strength of radio advertising is ________________

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Q3. In a _________________ advertising schedule, advertising is used during every period of the campaign, but the amount of advertising varies considerably from period to period.

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Q4. Marketers can enhance the consumers' ability to access knowledge structures by ________________

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5. All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as ____________________

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Q6. A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

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Q7. Which of the following is NOT a requirement for setting advertising objectives?

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Q8. The ______________________ component of attitudes focuses on behavioral tendencies

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Q9. The process of translating thought into a symbolic form is known as ___________________

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Q10. Margaret Stephens notices the television commercial because of the loud sounds. This is an example of _______________

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