Management Series 1

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Created on By wefru

Management Series 1

TEST YOUR SKILLS BRODLY

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1. _________ is a mode of direct marketing owes to well structured communications in the form of catalogs.

 

2 / 10

2. _________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.

 

3 / 10

3. _________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.

 

4 / 10

4. _________ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.

 

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5. _________ of ad means how many times you should expose your target customers to your message.

 

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6. _________ provides a good quality of service because of a direct interface with the customers, but it is expensive.

 

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7. _________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?

 

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8. _________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.

 

9 / 10

9. A brand based organization provides which of the following benefits?

 

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10. Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.

 

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