Advertise Series 3 November 29, 2020wefru 0 Created on November 29, 2020 By wefru Advertise Series 3 CHECK YOUR BROAD SKILLS 1 / 10 Q21. A(n) ____________________ advertising objective is aimed at achieving communication outcomes that precede behavior precise planned indirect direct 2 / 10 Q22. Using sex appeal can generally _______________________ Lure attention Enhance recall Evoke emotional responses all of the above 3 / 10 Q23. In general, the single-voice, or synergy principle, involves selecting a specific __________________________ for a brand. positioning statement marketing mix pricing strategy advertising budget 4 / 10 Q24. The advertising budget procedure used most frequently is the _______________________ method. percentage-of-sales arbitrary allocation marginal cost None of the above. 5 / 10 Q25. A clothing store that sets their advertising budget by following the major competitor and adding an additional 15 percent is using the __________________________ method. percentage-of-sales arbitrary allocation objective-and-task competitive parity 6 / 10 Q26. At what stage of the PLC (Product Life Cycle) can a higher price usually be charged? Introduction Growth Maturity A & B 7 / 10 Q27. Questions such as:"What ads do you remember seeing yesterday?" are anexample of what type of post-test? Aided recall Unaided recall Inquiry test Attitude test. 8 / 10 Q28. Intermediaries make the flow of products from producers to buyers possible by performing three basic functions: Production, transmission and display Assorting, storing and sorting Transactional, logistical and facilitation Buying sorting and financing 9 / 10 Q29. If, after buying a product, the customers is anxious about the choice she/he made, this is called: Post purchase behavior Cognitive dissonance Comparative tension Buyers’ dissatisfaction. 10 / 10 Q30. The store carries a mix of automotive, outdoor, sporting, and decoration goods as well as house wares. What term would describe its product line? Complexity Breadth Depth Richness Your score isThe average score is 0% LinkedIn Facebook Twitter VKontakte 0% Restart quiz