Advertise Series 8

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Created on By wefru

Advertise Serie 8

CHECK YOUR BROAD SKILLS

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Q71. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be

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Q72. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:

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Q74. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

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Q75. If an advertiser were to give consumers useful articles (imprinted with the advertiser's name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

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Q76. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n)

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Q77. AIDA refers to the:

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Q78. Which tool of the promotional mix is defined as any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor?

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Q79. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

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Q80. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

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Q70. The most logical budget setting method is found in the list below. Which is it?

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