Advertise Series 8

Q71. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be

Q72. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:

Q74. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

Q75. If an advertiser were to give consumers useful articles (imprinted with the advertiser's name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

Q76. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n)

Q77. AIDA refers to the:

Q78. Which tool of the promotional mix is defined as any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor?

Q79. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

Q80. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

Q70. The most logical budget setting method is found in the list below. Which is it?