Management Series 3

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Management Series 3

TEST YOUR SKILLS BRODLY

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21. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________.

 

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22. The term "story board" is specifically related to:

 

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23. This pricing model offers opportunity to set different levels of pricing for different needs is known as _________.

 

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24. To have value, a brand must offer which one of the following?

 

 

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25. What purpose does an advertising copy serves?

 

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26. Which of the following strategy give the benefit of premium pricing?

 

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27. "Developing budgets and steering resources into strategy are critical areas of success," Correlates which of the following strategy.

 

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28. _________ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

 

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29. _________ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.

 

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30. _________ are incurred by brands because of failures and questionable business practices that may increase costs and liabilities.

 

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